eircom Gaelic Rising
Gaelic Rising is a niche community supported by eircom that helps focus its participants on one topic, Gaelic sports.
eircom has no official tie with GAA sports, but they spotted an opportunity to embrace a thriving and passionate community, working with GAA to deliver mutual benefits.
This community site, based entirely on the HuzuSocial platform, has the added value of exclusive content – a behind-the-scenes peek for fans with the social aspects as its bedrock.
There’s plenty of opportunity to take part; commenting, posting blogs, rating videos, entering competitions, playing viral games. It’s easy to chat, make friends, build groups, upload and share content and be entertained by fresh and engaging content.
People crave the ability to share their passion in a site dedicated to supporting it rather than getting lost in a larger, more generic network.
Niche communities, can lose their identity in a social network like MySpace or Facebook, which don’t provide the authoritative content the communities need and don’t foster a strong sense of identity.
GAA can now grow freely without the restrictions placed on it by the direction and priorities of the larger networks.
A community site and social network for Gaelic sports fans, positions eircom as the non-intrusive facilitators, helping a community, previously without a home, thrive.
