MTV Bare All
In a unique partnership between Radio 1, 1xtra, MTV, Durex, and the Department of Health. The Bare All campaign made sexual health messages more relevant to 16 - 24 year olds.
Young adults up and down the UK were invited to share their experiences on the Bare All web site in a campaign, which sought to encourage changes in sexual behaviour.
Visitors were able to read a bank of confessions from celebrities, share their sexual experiences (text and video), and ‘confess’ their stories to the nation. All via online text based entries, online video uploads, and via their mobile phones (SMS and MMS).
The service was moderated and ‘suitable’ confessions were identified so that broadcasters could use the content on air.
Sexual health messages filtered through all promotional activity, and formed the basis of this fun, highly relevant, interactive way to communicate with this age group.
A UGC platform for Bare All, a campaign sponsored by Radio 1, 1xtra, MTV, Durex, and the Department of Health, that made sexual health messages more relevant to 16-14 year olds.
