MTV, Get Seen Get Heard
MTV and youth charity ‘v’, teamed up for the second year running, to give the unsigned bands who took part in Oxjam the chance to get seen and heard on MTV channels.
Oxjam, the biggest music festival the UK has ever seen (40,000 musicians, a 300,000 strong audience, and 3,000 events nationwide) aimed to raise £1m for Oxfam.
Meanwhile, the ‘Get Seen Get Heard’ campaign aimed to support Oxfam and give something back to the people who got involved.
Up-and-coming bands were encouraged to join in for the opportunity to be seen on MTV if they uploaded films of themselves, playing a fundraising event, to MTV’s web site.
The public voted (200,000 votes cast) and the semi-finalists (25 bands chosen by the public and 3 ‘wild cards’ handpicked by MTV's industry experts) were filmed by MTV and later broadcast.
The results show how affiliations between brands, media, charities, and individuals can have a positive impact on everyone involved.
A UGC Platform for MTV and youth charity ‘v’, who teamed up to give the unsigned bands who took part in Oxjam the chance to get seen & get heard on MTV channels.
