Little Airplane Productions has teamed up with social gaming platform Huzutech to create an innovative HTML5 application for its hugely successful “Small Potatoes” Facebook page. (http://www.facebook.com/thesmallpotatoes).
The Small Potatoes Potato Maker will allow fans of the popular short form animated series to create and customize their own Small Potato, then show it off to the world. The application is due for release July 1 and is aimed at the rapidly growing Small Potatoes fanbase on the popular social network, which currently stands at over 1 million users and is growing at the rate of over 100,000 new users per month.
The Potato Maker allows users access hundreds of free dress up assets for their humble potato. They can try a huge array of clothing, accessories and facial expressions and then share their creation on Facebook as a photo, avatar, profile picture or cellphone picture. Facebook credits will also allow users to open up the exclusive limited edition assets such as the irreverent “Rockstar” pack and fantasy-based “Princess” pack.
Little Airplane’s founder and President Josh Selig collaborated with the Huzutech development team to ensure that all of the well loved elements of the kids’ TV property were reflected in the new avatar builder.
He said, “We’re delighted with our partners at Huzutech and the Small Potatoes Facebook Potato Maker. During our beta-testing period, our loyal Facebook fans made over 2,500 custom potatoes in the first three days. Our fans adopt these potatoes as their avatars so they spread organically across Facebook. We’re confident this App represents a major new line of business for our growing brand.”
Utilising HTML5 ensures that the avatar builder is available across all platforms, including the iPad, without the use of additional plugins or downloading specific apps, ensuring the highest possible market penetration.
Graeme Harvey, the MD of Huzutech, said, “Little Airplane was a joy to work with. The company has such a clear vision and sense of fun about the whole Small Potatoes brand, that it was very easy to understand exactly what they wanted from the avatar builder. We believe we’ve built something that every current fan of the franchise will love and which will introduce the next million fans to the world of Small Potatoes.”
“Small Potatoes” premiered on CBeebies in May last year and also airs on Disney Junior in the US, ABC in Australia and TVO and Knowledge in Canada. The series follows the adventures of Ruby, Chip, Olaf and Nate a band of four adorable singing potatoes, the “Small Potatoes”. Every episode represents a different phase of the band’s career, from their “roots” in Rock & Roll to their journey into Jazz, Reggae, Disco and Hip Hop. The series was created and directed by Josh Selig, Founder and President, Little Airplane Productions.